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Journal Articles Consumption, Markets and Culture Year : 2012

On the road to prosumption: marketing discourse and the development of consumer competencies

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hal-01822713 , version 1 (25-06-2018)

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Bernard Cova, Veronique Cova. On the road to prosumption: marketing discourse and the development of consumer competencies. Consumption, Markets and Culture, 2012, 15 (2), pp.149 - 168. ⟨10.1080/10253866.2012.654956⟩. ⟨hal-01822713⟩
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