Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees - Aix-Marseille Université Access content directly
Journal Articles International Business Research Year : 2012

Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees

Ferry Jaolis
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hal-01823080 , version 1 (31-05-2023)

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Nabil Ghantous, Ferry Jaolis. Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees. International Business Research, 2012, 6 (2), ⟨10.5539/ibr.v6n2p112⟩. ⟨hal-01823080⟩
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