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Journal Articles Services Marketing Quarterly Year : 2016

The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

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hal-01823108 , version 1 (25-06-2018)

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Nabil Ghantous. The Impact of Services Brand Personality on Consumer–Brand Relationship Quality. Services Marketing Quarterly, 2016, 37 (3), pp.185 - 199. ⟨10.1080/15332969.2016.1184544⟩. ⟨hal-01823108⟩
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