The Impact of Services Brand Personality on Consumer–Brand Relationship Quality - Aix-Marseille Université Accéder directement au contenu
Article Dans Une Revue Services Marketing Quarterly Année : 2016

The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

Fichier non déposé

Dates et versions

hal-01823108 , version 1 (25-06-2018)

Identifiants

Citer

Nabil Ghantous. The Impact of Services Brand Personality on Consumer–Brand Relationship Quality. Services Marketing Quarterly, 2016, 37 (3), pp.185 - 199. ⟨10.1080/15332969.2016.1184544⟩. ⟨hal-01823108⟩
36 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More