Journal Articles
Services Marketing Quarterly
Year : 2016
Yasmine EL ALAMI : Connect in order to contact the contributor
https://amu.hal.science/hal-01823108
Submitted on : Monday, June 25, 2018-5:18:33 PM
Last modification on : Thursday, July 14, 2022-4:07:45 AM
Dates and versions
Identifiers
- HAL Id : hal-01823108 , version 1
- DOI : 10.1080/15332969.2016.1184544
Cite
Nabil Ghantous. The Impact of Services Brand Personality on Consumer–Brand Relationship Quality. Services Marketing Quarterly, 2016, 37 (3), pp.185 - 199. ⟨10.1080/15332969.2016.1184544⟩. ⟨hal-01823108⟩
36
View
0
Download