Party time: recreation rituals in the world of B2B - Aix-Marseille Université Access content directly
Journal Articles Journal of Marketing Management Year : 2013
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hal-01826322 , version 1 (29-06-2018)

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Julien Cayla, Bernard Cova, Lionel Maltèse. Party time: recreation rituals in the world of B2B. Journal of Marketing Management, 2013, 29 (11-12), pp.1394 - 1421. ⟨10.1080/0267257X.2013.803138⟩. ⟨hal-01826322⟩
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