Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation - Aix-Marseille Université Access content directly
Journal Articles Journal of Brand Strategy Year : 2014

Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation

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hal-01828648 , version 1 (03-07-2018)

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  • HAL Id : hal-01828648 , version 1

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Aurélie Kessous. Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation. Journal of Brand Strategy, 2014, 3 (2). ⟨hal-01828648⟩
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