CCT applied research and the limits of consumers’ heroicisation - Aix-Marseille Université Access content directly
Journal Articles Journal of Marketing Management Year : 2014

CCT applied research and the limits of consumers’ heroicisation

No file

Dates and versions

hal-01839379 , version 1 (14-07-2018)

Identifiers

Cite

Bernard Cova, Veronique Cova. CCT applied research and the limits of consumers’ heroicisation. Journal of Marketing Management, 2014, 30 (11-12), pp.1086 - 1100. ⟨10.1080/0267257X.2014.929165⟩. ⟨hal-01839379⟩
44 View
0 Download

Altmetric

Share

Gmail Mastodon Facebook X LinkedIn More