What benefits a firm can derive from integrative multichannel management? - Aix-Marseille Université Access content directly
Journal Articles La Revue des Sciences de Gestion Year : 2014

What benefits a firm can derive from integrative multichannel management?

No file

Dates and versions

hal-01839567 , version 1 (15-07-2018)

Identifiers

  • HAL Id : hal-01839567 , version 1

Cite

Anne Marianne Seck. What benefits a firm can derive from integrative multichannel management?. La Revue des Sciences de Gestion, 2014. ⟨hal-01839567⟩
23 View
0 Download

Share

Gmail Mastodon Facebook X LinkedIn More