Journal Articles
Journal of Brand Management
Year : 2018
VIRGINIE DE BARNIER : Connect in order to contact the contributor
https://amu.hal.science/hal-02869830
Submitted on : Tuesday, June 16, 2020-12:12:14 PM
Last modification on : Monday, February 14, 2022-3:28:55 AM
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Fabien Pecot, Virginie de Barnier. Brands using historical references: a consumers’ perspective. Journal of Brand Management, 2018, 25 (2), pp.171-184. ⟨10.1057/s41262-017-0076-y⟩. ⟨hal-02869830⟩
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