Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry - Aix-Marseille Université Access content directly
Conference Papers Year : 2020

Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry

Thi Minh Hang Vu
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hal-02982549 , version 1 (28-10-2020)

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  • HAL Id : hal-02982549 , version 1

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Thi Minh Hang Vu, Sylvie Llosa, Lionel Nicod. Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry. Colloque Etienne Thil, Oct 2020, Paris, France. ⟨hal-02982549⟩
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