THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM? - Aix-Marseille Université Access content directly
Conference Papers Year : 2021

Dates and versions

hal-03179685 , version 1 (24-03-2021)
hal-03179685 , version 2 (24-03-2021)

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  • HAL Id : hal-03179685 , version 2

Cite

Samia Moumade, Aurélie Hemonnet-Goujot, Pierre Valette-Florence. THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?. 37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France. ⟨hal-03179685v2⟩
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