Journal Articles
Journal of Business Research
Year : 2022
Fanny Magnoni : Connect in order to contact the contributor
https://amu.hal.science/hal-03591714
Submitted on : Monday, February 28, 2022-5:41:01 PM
Last modification on : Tuesday, March 1, 2022-3:23:13 AM
Dates and versions
Identifiers
- HAL Id : hal-03591714 , version 1
- DOI : 10.1016/j.jbusres.2021.10.070
Cite
Aurélie Hemonnet-Goujot, Aurélie Kessous, Fanny Magnoni. The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience. Journal of Business Research, 2022, 139, pp.1513-1524. ⟨10.1016/j.jbusres.2021.10.070⟩. ⟨hal-03591714⟩
19
View
0
Download