Journal Articles
Journal of Brand Management
Year : 2012
Fanny Magnoni : Connect in order to contact the contributor
https://amu.hal.science/hal-03591724
Submitted on : Monday, February 28, 2022-5:49:26 PM
Last modification on : Tuesday, March 1, 2022-3:23:13 AM
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Fanny Magnoni, Elyette Roux. The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands. Journal of Brand Management, 2012, 19 (7), pp.595-608. ⟨10.1057/bm.2012.8⟩. ⟨hal-03591724⟩
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