What Are the Combinations of Patterns of Brand Engagement Leading to High Brand Loyalty Intentions in Social Media? An Extended Abstract - Aix-Marseille Université Access content directly
Book Sections Year : 2017

What Are the Combinations of Patterns of Brand Engagement Leading to High Brand Loyalty Intentions in Social Media? An Extended Abstract

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hal-03591727 , version 1 (28-02-2022)

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Agnès Helme-Guizon, Fanny Magnoni. What Are the Combinations of Patterns of Brand Engagement Leading to High Brand Loyalty Intentions in Social Media? An Extended Abstract. Marketing at the Confluence between Entertainment and Analytics, Springer International Publishing, pp.1397-1402, 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-319-47331-4_276⟩. ⟨hal-03591727⟩
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