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Communication Dans Un Congrès Année : 2024

HOW TO RECONCILE BUYING LOCAL PRODUCTS THROUGH VENDING MACHINES? THE CLASH OF CULTURES

Résumé

The consumption of local products has become "trendy" in postmodern societies, in responseto consumer expectations that express a need for reappropriation, authenticity and traceability of products. Retail formats that were previously stranger to local products are seeking to takeadvantage of such an evolution. Thus, a new generation of vending machines has recentlybecome the ally of French peasants, farmers and producers, a retail format that is far removed from the usual purchasing experience (markets, greengrocers, AMAPs), and morerecommended for standardized products. The communication takes the form of a work-in progress that questions the contrast between the "cold", "standardized" and "practical" retail format of the vending machine, based on a dominant view of convenience, and local productsfrom short circuits, based primarily on an experiential view. A cross between "extraordinary" and "infra-ordinary" makes it possible to lead the reflection and to explore in an original way the perspectives opened by this discordant offer.
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Dates et versions

hal-04647890 , version 1 (15-07-2024)

Identifiants

  • HAL Id : hal-04647890 , version 1

Citer

Audrey Hanan, Jean-Louis Moulins, Gilles Paché. HOW TO RECONCILE BUYING LOCAL PRODUCTS THROUGH VENDING MACHINES? THE CLASH OF CULTURES. International Marketing Trends Conference, Jan 2024, VENICE, Italy. ⟨hal-04647890⟩
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