When consumers love their brands: Exploring the concept and its dimensions - Aix-Marseille Université Access content directly
Journal Articles Journal of Business Research Year : 2008

When consumers love their brands: Exploring the concept and its dimensions

Noël Albert
  • Function : Author
Pierre Valette-Florence
  • Function : Author
  • PersonId : 934164

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hal-01822299 , version 1 (24-06-2018)

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Noël Albert, Dwight Merunka, Pierre Valette-Florence. When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 2008, 61 (10), pp.1062 - 1075. ⟨10.1016/j.jbusres.2007.09.014⟩. ⟨hal-01822299⟩
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